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| Press releases should be typed, double-spaced, and must follow a standard format and include the following:
| Notice: | This is the part which reads "FOR IMMEDIATE RELEASE." If you want the story held for a future date the header would be written as "FOR RELEASE: January 1, 2000" with the date being the actual date requested for release. |
| Header: | This section contains the contact information for one or two people who can be contacted to answer questions. An address is optional — a phone number and e-mail address are highly recommended. |
| Headline: | Try to write a headline that summarizes your message and catches the attention of the reader. |
| City and Date: | The name of the city you are in and the date you are sending the release. |
| Body: | Your first sentence should quickly state your purpose and be phrased in a manner which grabs the reader's interest. |
| Close: | To signify the end of the release, center the symbol ###, the word "end," or the number 30 at the end. |
If your release is two pages long you should center the word "— more —" at the bottom of the first page.
The following press release was used by a client of ours with enormous success. Ms. McCartney's story was picked up by:
The New York Times
New York Newsday
The New York Daily News
The Westchester County Press and
the Cookie Newsletter
You can visit Ms. McCartney's web site at www.ethnicedibles.com
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PRESS RELEASE
For Immediate Release
| Contact: | Heather McCartney |
| Phone: | (718) 555-1212 |
| Fax: | (718) 555-1212 |
| Email: | EthEdibles@aol.com |
Edible African Art!
Bronx NY September 25, 1999 — Create tribal treats that are fun to eat with Ethnic Edibles™, a unique set of cookie cutters based on traditional shapes and symbols found in African culture. Heather McCartney is the designer and owner of Ethnic Edibles, LLC, a Bronx based company that is introducing the cookies and cutters — for cookies with culture —to the marketplace. Ethnic Edibles™ are a delicious way to celebrate African heritage and adds a cultural twist to any occasion. The package includes chocolate cookie mix, recipes, an icing bag and easy-to-follow illustrations, plus an African creation story, proverbs, and a history of each cutter. The cutters are available in the shapes of Africa, a mask, a Djembe drum and a South African Ndebele doll.
Ms. McCartney developed Ethnic Edibles™ after returning from a recent trip to South Africa and being inspired by the arts and culture of the country and continent. She states: "Cookie dough proved to be the ideal medium for me to replicate the African artwork I admired. Besides, if I made a mistake, I could just eat it away."
This set of cookie cutters makes it easy for bakers and non-bakers to make a plate full of African art in just one hour. So go ahead; eat your art out with Ethnic Edibles. The cookies and cookie cutters are currently available at:
Macy's Blackberry Shop - The Cellar Herald Square New York, NY (212) 695-4400
Zawadi 519 Atlantic Ave. Brooklyn, NY (718) 624-7822
The Harlem Collective 2533 Frederick Douglass Blvd. New York, NY (212) 368-0520
The Brownstone 2032 Fifth Ave. New York, NY (212) 996-7980
Exotiqa 284 Columbus Ave. near 74th St. New York, NY (212) 721-4394
Exotiqa 260 City Island Ave. City Island, NY (718) 885-3090
That Old Black Magic 163 Mamaroneck Ave. White Plains, NY (914) 328-7212
Turning Heads 180 W. 135th St. New York, NY (212) 491-5635
The Majoco Collection 1359 South Ave. Plainfield, NJ (908) 226-9010
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