The traditional method for gaining free publicity, press releases should be sent to local newspapers and any other publications specific to your service or industry. Be certain that the content of your release is newsworthy — simply detailing the launch of a web site isn't good enough and is unlikely to get your article published.

It is important that your press release follow a standard format. Click on the link below for details.

E-mail marketing is an effective way to reach your target market on the Internet, and is an acceptable method of advertising provided that the address list is purchased from a reputable source. Opt-in e-mail has been endorsed as the best practice for marketers by the Internet Direct Marketing Bureau (IDMB). For less than the cost of a postage stamp, you can use targeted e-mail messages to drive qualified buyers to your Web site.

A signature file is a text file which automatically gets placed at the bottom of all of your outgoing e-mail messages. This is a free advertising opportunity that you definitely want to take advantage of.

Direct mail is the traditional method for targeting a defined audience and has a few advantages over e-mail. A printed promotional piece — a postcard or a brochure — gives you opportunity to present your message graphically to a wider potential client-base. Direct mail can also be used in combination with e-mail to give your sales pitch a "one-two-punch." A large percentage of internet based businesses use direct mail to reach potential new customers.