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The most successful doorway pages will include:
| • | an <H1> tag containing a key phrase |
| • | one or two subtitle tags (<H2>) containing other key phrases |
| • | one or two very small graphics with key phrases placed in the image "ALT" tags |
| • | between 25 and 100 words of text where the key phrases are repeated three or four times in different ways — use complete sentences and make each sentence different |
| • | comment tags |
| • | "INPUT" tags |
| • | a robots tag between the <HEAD> tags |
| • | one or two hyperlinks |
Keep it simple! Do not use image maps, background images, frames, embedded sounds, Java, JavaScript, banners, counters, words written in the same or similar color as the background and no "refresh" tags.
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